Jeremy Lee is touched by the statues installed on the roof of the ITV building by the ±±¾©Èü³µpk10 Against Living Miserably to draw attention to the number of men committing suicide.
What a chilling statistic that 84 men take their lives every week. And what a breathtakingly powerful way to raise awareness of this terrible issue so that more can be done to stop it.
The work was a partnership between CALM and ITV and the campaign was created by Adam & Eve/DDB.
Brand: The ±±¾©Èü³µpk10 Against Living Miserably (CALM)
Agency: Adam & Eve/DDB
Title: Project 84
Client: Ben Hawley, campaigns director
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGive your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.
Find out moreGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an Alert Now