Freeview's ad campaign brings together some of British telly's greatest hits.
Everybody's on a barge, floating down the endless stream of great TV, – and doesn’t Freeview know it.
This joyous campaign brings together some of British telly’s greatest hits, from Peaky Blinders to Gogglebox, to remind us of the multitude of magnificent shows competing for our attention. From the opening chords of David Brent’s Free Love Freeway, the ad propels us through no less than 27 shows.
It’s not a new concept – see Bartle Bogle Hegarty’s earlier this year – but it’s expertly done and feels well-paced rather than a frantic, freeze-frame observation exercise.
As viewers up and down the land cry out "She’s dead!" at the inappropriate moment, , few ads this year is likely to provoke so many smiles.
Brand Freeview
Client Owen Jenkinson, marketing director
Agency Anomaly
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