Okay, it is quite a random partnership – and not entirely original, given the character’s recent encounters with A-listers in British Airways’ latest in-flight safety video. However, the brilliance of the performance ensures that potentially cringeworthy situations in which Chabuddy G – rebranded "Chabuddy CWC" – meets Sky Sports commentator David "Bumble" Lloyd and umpiring legend Dickie Bird hit the right notes.
The encounter with Lloyd is a particular winner, as Chabuddy G pretends to be the cousin of former England captain Nasser Hussain to access to the commentary box. I could honestly listen to him winding up "Bombles" all day long.
Brand: ICC Cricket World Cup
Agency: Ogilvy UK
Creative: Will Mitchell
Director: James Kibbey
Production company: Black Shark Media
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