Merritt joins PhotoBox with 15 years' experience of online marketing and commercial business development. Most recently, he has held senior marketing roles at Expedia and Yahoo! Europe, where he was director of European marketing services. At PhotoBox, he will be responsible for all sales, marketing and business development activity in the UK.
The high profile appointment follows a year of growth for PhotoBox, which in 2007 reached the 2m member mark.
The site, which merged with PhotoWays last year, will shortly launch Greetings by PhotoBox, which will take the brand into the online greetings card market.
Mark Chapman, managing director of PhotoBox, said: "Within the past 12 months our marketing team has grown exponentially and strategically, we needed to invest further in senior management to lead this division. Lawrence brings a wealth of experience to PhotoBox and he is, in my opinion, one of Europe’s best web marketing talents and we are delighted that we are able to attract such talent to our company."
Founded in 2000, PhotoBox allows visitors to share, store and print photos and is backed by venture capital firms Index Ventures and Highland Capital Partners.