The former England captain, who will be one of the England 2017 vice presidents,
Backed by President of the Football Association, Prince William, and the Prime Minister Gordon Brown, the event marked the start of the , which supporters hope will culminate with FIFA awarding England the privilege of hosting the event when the decision is made in December 2010.
"Hosting the FIFA World Cup would give the whole nation the opportunity to demonstrate our generous hospitality to teams and fans from all over the world," said Prince William.
"Each city's, each town's identity in this country is intertwined with football. I believe England has everything needed to stage a truly memorable and fantastic festival of football."
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