The brand push aims to position Phones 4u as a straightforward service in the 'confusing' mobile marketplace.
The campaign includes a new microsite (www.phones4u-on-sea.com) and search advertising, supported by a series of TV ads that drive users online.
The microsite aims to engage with Phones 4u's core market of tech-friendly, high-spending, young males and provide a deeper brand experience.
It features the TV ads, downloadable ringtones, wallpaper, screensavers and mobile logos. There is also a registration area where users can sign up for deals and offers, and link to the main Phones 4u web site.
The microsite also offers users the chance to buy souvenirs from the quirky TV ads. They can bid for items such as Sid the Seagull and Jack's Silver Suit on eBay, with all the money raised going to charity.
The campaign was created by WCRS, with the digital component by Meme.
The interactive work features Phones 4u characters Jack, Scary Mary and Whittling Dan of the TV ads.
_1.jpg)
.jpg)
