Philips sponsors real-time World Cup news ticker
Electronics brand Philips is to feature on an online World Cup football news ticker, following a sponsorship deal with Yahoo! Philips, a FIFA partner, is to sponsor a downloadable real-time news ticker, called Philips MatchCast, which will sit alongside Budweiser branding on the official World Cup site (www.fifaworldcup.com) and give access to live match news.