SYDNEY - PHD has won the media planning and buying account for National Australia Bank (NAB). ZenithOptimedia is the incumbent media agency on the account.
The business is understood to be worth between US$50 and $60 million.
According to Nielsen, NAB spent US$33.4 million on main media last year, a marginal decrease on 2008.
NAB is ranked the 17th largest bank in the world measured by market capitalisation. NAB operates 1,714 branches and service centres and 2,939 ATMs globally.
More from ±±¾©Èü³µpk10 Asia
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)