At an event attended by 200 executives from the advertising and media industry at Sketch in London, PHD, Drum and Grey London triumphed with what judges called their "life-changing work" for the BHF.
Manning Gottlieb OMD took home the award for Best Use of TV in an Integrated ±±¾©Èü³µpk10, Vizeum claimed the Best use of TV Innovation for 20th Century Fox, and Starcom MediaVest Group won Best Use of TV for Response for its work for Autoglass.
In the Best Use of Sponsorship or Content category, the judges gave the award to Mindshare UK for its work for Unilever's Surf, but also awarded PHD, Drum and Abbot Mead Vickers BBDO a highly commended.
The Best Newcomer to TV prize went to UM London for its work for Chambord and the judges gave a special award for Best Low Budget Use of TV to M2M for its work for Paddy Power.
In the Best Ongoing Use of TV category WCRS, Engine and Havas Media were highly commended for their work for the takeaway website, Just Eat.
Tess Alps, the chair of the award judges and the executive chair of Thinkbox, said: "We had a record number of entries this year and the breadth of innovation and the outstanding uses that TV advertising has been put to were a joy to behold.
"It is great news for the industry to see planning thriving at the heart of the very best campaigns and the living embodiment of this is the work by PHD, Drum and Grey London for the British Heart Foundation. It is simply world class."
Alongside Alps, the judges for the 2013 Thinkbox TV Planning Awards included:
- Les Binet, the head of effectiveness, Adam & Eve DDB
- Jude Bridge, the global brand and marketing director, Mothercare
- Jessica Burley, the chief executive, m/Six
- Dan Clays, the managing director, OMD UK
- Peter Duffy, the marketing director, EasyJet
- Arif Durrani, the head of media, ±±¾©Èü³µpk10
- Stewart Easterbrook, the chief executive, Starcom Mediavest Group
- Rosie Faulkner, a partner at Mindshare
- Phil Georgiadis, the chairman at Walker Media
- Justin Gibbons, the creative director at Arena
- Laurence Green, the founder at 101
- Claire Harrison-Church, Marketing Strategy Director, Premier Foods
- Steve Hatch, the chief executive of MEC
- Chris Hayward, the head of investment at ZenithOptimedia
- Giles Hedger, the group managing director and chief strategy officer at Leo Burnett
- Matthew Hook, the chief strategy officer at Carat
- Lorraine Jones, the planning director at PHD
- Andrew Mallandaine, the UK sales director at Turner Media Innovations
- Andrew McIntosh, the head of brand strategy at BSkyB
- Richard Oliver, a managing partner at Universal McCann
- Tanya Steele, the director of fundraising at Save the Children
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