Pharrell Williams shows off Apple Watch on Instagram

Pharrell Williams

Shona Ghosh

April 08, 2015

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1 minute

Pharrell Williams shows off Apple Watch on Instagram

Apple has handed Pharrell Williams an Apple Watch as part of its ongoing celebrity marketing strategy, ahead of the device's official launch on 24 April.

Apple Watch: will it take off as a fashion accessory?

Customers can pre-order watches online this week or else wait until the end of the month to buy one in-store.

But Pharrell has been spotted with a £13,500 Apple Watch on the US version of The Voice, and has also shown off the gadget on Instagram. In his video (below), Pharrell simply holds up the watch and says 'Whoa!'.

on Apr 6, 2015 at 8:16pm PDT

Apple has followed a celebrity-heavy marketing strategy for the Apple Watch, also inviting supermodel Christy Turlington-Burns as she trains for a number of marathons. Apple also forked out for 12 pages of ads in Vogue in an attempt to position the watch as a desirable fashion item.