Pfizer agency Rapp Collins Consumer Health has produced an integrated programme including radio ads, digital banners and leaflets, timed to coincide with Men's Health Week from June 12-18.
The campaign prompts men needing advice and support to either call a helpline number, register via post or visit , a website devised by Rapp Collins Consumer Health and funded by an educational grant from Pfizer.
The site provides a range of information on problems and advice on talking to your partner, doctor or associations as well as a range of treatments, including psychological and drug treatments. Pfizer makes erectile dysfunction drug Viagra.
Alison Marshall, senior product manager at Pfizer, said: "After the age of 40, one in two men in the UK experience erectile dysfunction. Yet many are still ashamed to discuss the issue with their doctor or partner."
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