The event, which is to take place over four days in June, will cater to Peugeot's entire UK dealer network, including dealer principals, sales managers and sales executives.
Crown is devising an immersive experience for the occasion, which will see attendees view and learn about Peugeot’s latest models, as well as hear about the brand’s future strategies.
It will be the first event hosted by Peugeot UK’s new managing director, David Peel.
Crown will work alongside the Peugeot management team to provide an end-to-end service for the event. Key tasks will include content development, delegate management, the management of travel and logistics, event production and technical delivery.
Simon Hambley, director of live at Crown, said: "We are delighted to have been appointed to work with Peugeot on this event at an important point in their journey. Our creative team challenged the brief and presented a multifaceted journey using a number of product and strategy experiences to deliver the key messages.
"The event will include a range of presentation techniques including a virtual reality product experience that not only delivers information in an innovative way but has further use beyond the event itself. The objective is to deliver a truly immersive brand experience that stands out against the traditional conference or training event."
Steven Fahey, manager of events at Peugeot added: "The [pitch] standards were high and Crown stood out for their inspired approach to re-energising our dealers with the new product range and knowledge-sharing. We’re looking forward to welcoming the network to our new MD’s inaugural event and working with the Crown team to see the event unfold."
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