The billboard ad, which features the tagline: 'Dude Looks Like a Lady? Lose the
Breasts, Go Vegetarian' has debuted in Glasgow.
The ad has been designed to warn meat eaters that obesity cause 'moobs'. The organisation points to research showing that meat-eaters are nine times as likely to be obese as vegans.
According to PETA the campaign was launched in Scotland as the area has seen a massive 80% rise in the number of surgeries performed to address gynecomastia - excessive breast development in men.
Poorva Joshipuram director of special projects at PETA, says: ‘Unwanted breast development in men illustrates that there's nothing manly about meat and milk.'
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