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Unilever’s Persil washing powder brand is relaunching its web site to

integrate it with its customer care line.

The site (www.persil.com), through Foresight Europe, will launch at the

end of June, replacing the current Persil site. Like the customer care

line, the site will give information on the best way to take care of

clothes, including information on different types of stain removal.

”The new site will not have games - we are trying to focus on clothes and

taking care of clothes,” said a spokeswoman for Foresight. Agency Syzygy

was also involved.