Pernod Ricard names Eric Benoist Chivas Brothers marketing director

LONDON - Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, has appointed Eric Benoist to the position of marketing director.

Eric Benoist of Chivas Brothers
Eric Benoist of Chivas Brothers

Benoist replaces Martin Riley who has been promoted to chief marketing officer of Pernod Ricard in Paris. Benoist, currently marketing director at Pernod Ricard subsidiary Martell Mumm Perrier-Jouet in France, will take up his new position on 1 February 2009. He will report to Christian Porta, chairman & chief executive officer of Chivas Brothers, and will be a member of the management committee. 

Benoist joined Pernod Ricard in 1993 and has held positions in France, Hong Kong and Japan before moving back to France in 2003 as marketing director of Martell Cognac, and since 2005 has also been marketing director for Mumm and Perrier-Jouët champagnes.

Anne-Claire Rodary, currently senior marketing category director at Pernod Ricard will replace  Benoist as marketing director Martell Mumm Perrier-Jouet, with effect from 1 February. Rodary will report to Lionel Breton, chairman & chief executive officer of Martell Mumm Perrier-Jouet and will be a member of the management committee.

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