LONDON - Wine and spirits group Pernod Ricard has appointed Publicis to reposition its Plymouth Gin brand and create a fresh ad strategy for the range.
The agency, which was awarded the account without a pitch, has been tasked with exploring fresh advertising routes for the brand. A campaign is expected to run from early next year. The advertising will target both UK and US consumers.
Pernod Ricard acquired Plymouth Gin as part of its purchase of the Vin & Spirit Group last year.
The product range consists of Plymouth Original, Navy Strength and red berry variant Sloe Gin.
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