In 'Peter Andre: Here 2 Help', Andre and his team tour the country to solve people's problems.
The first episode centres around Andre's efforts to enlist local people to help single mother Corinne strike a better work-life balance and get her two-year-old son's behaviour under control.
Andre said: "It's a chance to give something back to the public who have been so supportive during my career."
The sponsorship package was negotiated by ITV Commercial and ZenithOptimedia sponsorship arm Newcast on behalf of The Perfume Shop, and will include branding on broadcast trails, made by Uber Agency, and online.
Michelle D'vaz, national advertising and PR manager at The Perfume Shop said: "It is great to have the opportunity to be associated with 'Peter Andre: Here 2 Help' and its demographic is the perfect fit for our target market.
"We have a long-standing relationship with Peter and his personal appearances at our stores are testament to his star quality and diehard fans. Like Peter, The Perfume Shop is always here to help with our expert advice in store."
The programme is the latest series about the pop star from ITV2. Previous series include 'Peter Andre: The Next Chapter’, which screened after Andre's separation from fellow ITV2 star Katie Price.
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