PepsiCo ramps up sports sponsorship with UEFA Champions League deal

Sponsorship

Sara Spary

June 10, 2015

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1 minute

PepsiCo ramps up sports sponsorship with UEFA Champions League deal

PepsiCo has signed up as a partner of the UEFA Champions League, with its Walkers, Pepsi MAX and Gatorade brands set to be at the forefront of the sponsorship.

PepsiCo: kicking off three year UEFA sponsorship deal

The partnership, which starts 1 July and runs for three years, will also feature the snacking giant's Doritos, Lipton and 7UP brands - though PepsiCo is yet to reveal details of its sponsorship programme.

"With more than a billion football fans watching the matches every season, this new partnership offers unprecedented opportunities for both parties," said Ramon Laguarta, PepsiCo Europe CEO.

"UEFA Champions League fans can expect some fantastic new experiences from Lay’s, Gatorade and Pepsi MAX as we head into the 2015/16 season," he added.

Guy-Laurent Epstein, UEFA events SA marketing director, said: "We are delighted to welcome PepsiCo as an official partner of the UEFA Champions League."

PepsiCo's existing sports league partners include the National Basketball Association, National Football League, National Hockey League, Major League Baseball, Indian Premier League and International Cricket Council.