The iconic red and blue globe logo, which was created in the 50s, has undergone various tweaks over the years but is now being used to portray a series of emotions across the brand's portfolio.
On Diet Pepsi the logo appears as a slight grin, on Pepsi a smile, and on Pepsi Max it is meant to look like laughter.
Pepsi recently posted a record share of the UK cola market of 23%-24%, following heavy Pepsi Max marketing activity. On a global scale, however, the brand announced plans to cut jobs because of poor profits.
For the full story on Pepsi's plans, read this week's Marketing.
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