An enlarged version of the globe logo and a shorter label are being introduced to make the bottle more aesthetically pleasing.
Brand: Pepsi
Client: Angelique Krembs, VP-marketing
Agency: In-house
Creative: Mauro Porcini
Pepsi redesigns bottle after 17 years
Ergonomics are being put to the fore with Pepsi's first redesigned bottle in 17 years as it introduces a contoured lower half to make it easier to grip.