Peperami, the meat snack, is creating a grotto in the run up to Valentine's Day.
The "Beefy Peperami Love Grotto" will offer advice to people on how to "win at the love game".
A beef animal mascot will share his tips at Westfield Stratford City this weekend.
People will also be encouraged to play games such as "spin to win" to pick up a range of Valentine’s Day gifts including the brand’s limited edition "beefy bouquets" which feature the snack among scarlet wang peonies.
The pop-up runs from 9 to 11 February.
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