LONDON (Brand Republic) - Celebrity gossip website PeopleNews has signed a deal to put its content on AOL UK in a drive to reach more users.
The company, which is competing fiercely for readers with Trinity Mirror鈥檚 showbusiness website, icshowbiz.com, said that similar deals with other ISPs were being finalised. The company is also looking for content deals with magazines, newspapers, TV and radio stations.
PeopleNews鈥檚 editorial director is Jane Procter, the former editor of Tatler, and the company has backing from internet incubator Antfactory and venture capitalist Syntek Capital.
www.peoplenews.com
www.icshowbiz.com