The identity has been developed to sit alongside the overall theme provided by the Sector Skills Development Agency.
Lin Arigho, managing director of , said that the aim of the design was to communicate that People 1st is there to bring out the best in people.
"We have done this through a brand mark that illustrates a winner's 'coming first' badge. The badge is positioned at the end of the word 'people', conveying that people come first," she said.
People 1st will act as the voice of industry on skills matters relating to travel and tourism and manage and identify sources of training and provision.
Aricot Vert is based in Fleet, Hampshire, has been in business for 17 years and has worked with clients including Travel Inn, Compass Group and the NHS.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .