Penguin "The Upper World" by Jack Arts
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Advertiser
Penguin -
Sector
Media / Entertainment Brands and Arts and culture brands -
Exposure
United Kingdom
Penguin is promoting the publication of a debut novel with a 3D billboard in Peckham, London, where the story is set.
The billboard for The Upper World, written by Peckham resident Femi Fadugba, also features motion-activated speakers that play clips from the audio book version to passers-by.
It was created by outdoor media agency Jack Arts with designer Dido O’Reilly and is based on the book’s cover artwork by Michael Rogers.
The billboard is part of a wider marketing campaign for the sci-fi novel.
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