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Sky Mobile has enlisted Lily James for the latest installment of its "Hello possible" campaign, which promotes the brand's flexible network offering.

Set to Wouldn’t It Be Nice by The Beach Boys, the ad shows Mamma Mia! Here We Go Again actress James as she saunters through a fairground, inadvertently earning tickets for a young girl who uses them to buy an oversized stuffed penguin toy.

"Sky mobile rolls your spare data so you can choose what you want to do with it," James declares as she enjoys a ride on a carousel. 

The ad launched today (8 Feb) across TV and video on demand. It was created by Sonny Adorjan and Olly Courtney, and directed by Patrik von Krusenstjerna and Traktor through Stink. Media is handled by MediaCom.