The two packs, for Sun Protector Lotion and Aftersun Lotion, feature the Finest label to denote a premium product with orange and black with a sun for the daytime care and rich blue and a crescent moon for aftersun care.
The design group said the packs have been designed to make the range stand out on the shelf and encourage the consumer to see the brand as a product they can trust.
Adrian Whitefoord, founder of Pemberton & Whitefoord, said: "We believe that we have tapped into what people are feeling when they prepare for their holiday -- the excitement of bright sunny days whether it's Bognor or Barbados and the enchantment and romance of beautiful clear moonlit skies."
P&W has been working with Tesco for more than 17 years, including designing the look for its new range of Serves One ready meals in 2003 and the festive packaging design for Tesco's Christmas range in 2004.
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