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Mars

Pedigree "the walk" by BBDO New York

May 29, 2015

Advertiser
Pedigree
Agency
BBDO New York
Sector
Food and Drink
Exposure
United States

Pedigree, the Mars-owned pet-care brand, has launched its global "feed the good" campaign in the US with an online spot about how dogs bring people from different walks of life together.

BBDO New York created the spot, in which a grouchy old white man and a black youth are brought together by their pets while walking through their neighbourhood. The 45-second commercial will run online, on YouTube and on Pedigree’s social media sites.

Credits

Agency

Client

Pedigree

Mars

Worldwide chief creative officer

Executive creative director

Executive creative director

Tom Godici

Creative director

Associate creative director

Banks Noel

Creative director

Andy Blood

Art director

Scott Kelly

Copywriter

Ben Polkinghorne

Director of integrated production

David Rolfe

Senior content producer

Head of music production

Rani Vaz

Group planning director

Crystal Rix

Managing director

Senior account director

Account director

Account manager

Account executive

Rachel Greenlee

Production company

Director

Lance Acord

Executive producer

Jackie Kelman Bisbee

Executive producer

Dinah Rodriguez

Head of production

EP producer

Caroline Kousidonis

Editorial

Whitehouse Post

Editor

Assistant editor

Executive producer

Lauren Hertzberg

Producer

Alejandra Alarcon

Post-production

CarbonVFX

Colourist

Ben Gibbs

Lead flame

Matt Reilly

Flame assistant

Executive producer

Producer

Music

Barking Owl

Audio post

Mixer/sound designer

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