Reports emerged that the New York Times made an approach to Pearson offering to buy the paper, which has been surrounded by speculation that it is to be put up for sale despite Pearson chief executive Marjorie Scardino saying the paper was one of the company's "crown jewels".
The reports have stemmed from speculation that as Pearson concentrates on its growing educational publishing business, the Financial Times is increasing seen as non-core to its business and in danger of being sold off.
Rupert Murdoch has also been named before as a possible buyer. He is thought to be keen to add the title, and the prestige that comes with owning it, to his media empire, which also includes The Times and the New York Post.
Last month, The New York Times bought the Washington Post's 50% share of the International Herald Tribune as it seeks to expand its brand across the globe.
The news ended speculation about the future of the Herald, following talks between the two partners. Industry sources suggested that the New York Times has been concerned that the Herald has not been providing a return on investment, and the Times is thought to be keen to get the newspaper to pay its way.
It is still unclear whether the Herald name will now disappear.
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