Pearlfisher was briefed to create a design that embodied the soul and spirit of South Africa, using its rich land, passionate people and unique culture.
Kromland Farm is in a bold, simple typeface and the graphics are quirky and contemporary to allow the brand to move into the future and potentially extend its range.
Natalie Chung, Pearlfisher designer, said: "This is a simple but beautiful piece of design that has enormous shelf standout, we wanted to capture the magic and energy of South Africa and this fresh youthful design perfectly fits the bill."