The range is inspired by the idea that what someone puts on their skin is as important as what they put in their mouths, and was launched by the people behind organic supermarket Fresh & Wild.
Pearlfisher's design aims to communicate simplicity and purity with a pared down, minimal look and feel. The logotype uses the same simple 'U' shape four times to spell out the word 'nude', while the colours were chosen to imitate the shades of nature.
The packaging continues this natural look with simple curves and a smooth finish, which was inspired by pebbles. All directions and information are printed on a removeable and 100% biodegradable sleeve that can be discarded to leave the packaging bare with just the logo and minimal copy.
Sarah Butler, Pearlfisher designer, said: "This project was all-engaging, creatively and inspirationally an opportunity to explore and craft every aspect of a significant new brand."
Anna Ghee, retail director at Nude, added: "Pearlfisher have been a fundamental creative influence from Nude's inception. They took the time to understand our brand and as a result they've provided brilliant packaging solutions and truly beautiful design work."
Nude will be launched on June 6 at Whole Foods Market, Kensington, and online at . It will also be available at Harvey Nichols, Knightsbridge, from June 13 and then Manchester, Edinburgh and Leeds in the following weeks.