Payment deal signals reinstatement of music videos to YouTube

LONDON - Thousands of music videos will return to YouTube after the Google-owned, video-sharing site struck a new payments deal with the main songwriters' royalty body.

YouTube: reinstating thousands of music videos
YouTube: reinstating thousands of music videos

The two organisations previously had a deal, but it ran out at the end of 2008. In March, YouTube blocked access to thousands of music videos after it opted against agreeing to a deal with the Performing Rights Society for Music, which collects royalties on behalf of nearly 60,000 British songwriters, composers and publishers.

However, YouTube and the PRS have now struck a new deal covering the period January 2009 to June 2012.

The agreement means YouTube moves away from a pay-per-view model of paying for every music video viewed. It is thought it will instead pay a lump sum to PRS for the three-year period. Financial terms were not disclosed.

Andrew Shaw, managing director of broadcast and online at PRS for Music, said it was important that the writers and composers it represented should be rewarded when their works were used.

Videos from major labels such as Universal Music Group and Sony Music Entertainment will soon be accessible to UK users on YouTube.

 

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