Paper Round (4 May) - Which clients are advertising in the national press?

Political campaigns ahead of Thursday's referendum appear in today's papers while Sainsbury's kicks off its new campaign with heavy promotion across the papers.

The Daily Mirror: promotes 'Yes to AV' campaign
The Daily Mirror: promotes 'Yes to AV' campaign

Sainsbury’s puts together a week’s menu plan over three pages in The Daily Telegraph, The Independent, The Daily Mirror and The Times. The ads promote a weekly shop to feed a family of four for £50.

Asda re-invigorates its 10% cheaper price promise with ads in The Daily Express highlighting its award for "Britain’s lowest priced supermarket" for 13 years running.

Labour’s 'no to AV' supporters take out a full page in The Guardian to tell readers "there’s nothing progressive about the Lib Dems". The political campaign urges a ‘no to AV’ vote.

Meanwhile, Labour’s ‘Yes to AV’ supporters call the opposition’s campaign "the big con". An ad in The Daily Mirror calls for a vote to stop "business as usual".

Public service union, Unison, places an ad in The Guardian, The Independent and the Daily Mirror to warn of cuts to core public services under the coalition government.

Unicef takes out an ad in the Daily Telegraph and The Independent to highlight child rights and campaign against arranged marriages.

Orange takes out a full page in The Guardian to promote a free iPhone with its monthly contract. Samsung meanwhile advertises its android handsets with a full page in The Guardian.

Volkswagen takes out an ad in the Daily Telegraph, The Independent and The Times to promote the launch of its super bowl ad on ITV tonight. The ad is a spoof of the popular Star Wars films.

BP takes out an ad in The Independent promoting its Olympics sponsorship with the strap line "good performance comes from the heart".

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