Paper Round (25 March) - a morning look at the day's newspapers

City AM

Sarah Johnson

March 25, 2010

How long?

1 minute

Paper Round (25 March) - a look at the day's newspapers

LONDON - Yesterday's Budget is under scrutiny across the nationals today with little support for the chancellor's financial plan and enough analysis to make readers' eyes water.

The Guardian
The Independent
The Sun
The Times
Wall Street Journal
The Financial Times
City AM
Daily Mirror
Daily Star
Daily Telegraph
Metro
Daily Express

accuses the chancellor, Alistair Darling, of "shafting ordinary Brits" and the is on the same track with "Labour take revenge on Britain's hard workers".

advises "keep calm and carry on" while puts the spotlight on Darling with an illustration of him as "nakedly political" and carries 20 pages of coverage inside.

stands by Labour, claiming the Budget "had the Tories on the run" and declares a "tax raid on middle class".

tells it straight with a Budget special edition and devotes its entire cover to the Budget alongside an ad from Channel 4 promoting its live Q&A with the chancellor and shadow chancellors on Monday.

Even the has made room for Budget coverage today, alongside its usual Cheryl Cole picture lead.

Meanwhile, The Sun tries to sweeten the financial news with a free Thorntons egg for readers alongside its long running theme park offer.

DFS hopes the chancellor won't put people off buying a new sofa, advertising with The Guardian, while Sandals hopes to persuade readers of The Daily Telegraph to book their holidays.

Lego continues its cover promotion with the Daily Mirror and Giorgio Armani is the latest designer to advertise in the Financial Times.

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National Press