The nationwide competition, which partners Panasonic with the Young Creative Network, asks arts, media and creative students to respond to a live brief to create a film, storyboard or print ad to promote the Panasonic Viera PZ81 Home Hub TV.
Panasonic could use the winning ad to complement its next Viera campaign.
The electronics company has appointed online PR agency onlinefire to engage the social media circuit with bloggers and online journalists judging the entries before turning the final vote out to the public in December.
After public voting on the Next Generation Talent competition web site, the winner will be announced in a social media campaign.
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