Customers will be able to download tracks and buy hardware including its two latest models, the SVMP120 and SVMP110, from the online Panasonic music store at the site.
To celebrate the launch, the electronics company is running a 10-day promotion offering customers tracks for 49p each, before returning to the standard price of 79p a download and 1p a stream.
The site is powered by Loudeye's archive of digital music. Earlier this month, Panasonic Mobile Communications launched a pan-European marketing campaign for its new VS3 phone with a microsite and computer game promoting the handset's high-definition, colour screen.
The VS3 microsite offers visitors the chance to play a colour-themed computer game, with the chance to win one of the phones.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the
.jpg)
.jpg)