The partnership promotion, running for four weeks in May and June, sees Paddy Power providing all customers of the formal attire retailer, Moss Bros, with the opportunity to win a VIP trip to Ascot. This includes a one night stay in the 5-star Stoke Place Hotel, gourmet dining throughout the day, and luxury transfers to and from the Ascot racecourse.
All Moss Bros customers will be entitled a free £10 online bet, when betting at Paddy Power. This partnership provides added value to Moss Bros customers, while driving online bets and raising brand awareness of Paddy Power to a key target audience.
Moss Bros will be supporting the partnership through point-of-sale advertising, including leaflets and posters, in 120 stores, together with an online campaign on . The partnership will also be communicated through Paddy Power's online portal.