The Paddy Power In-Play app is designed to add social engagement to online betting, allowing consumers to bet, as well as interact with other users.
Paddy Power said that use of the app will be subject to "strict age verification checks".
The app was created by Paddy Power’s games development team based in
Peter O'Donovan, Paddy Power Online’s managing director, said: "The launch of the first real money sports-betting product on Facebook is testament to Paddy Power's ecommerce and technology capabilities, as well as our international industry leadership position in social media. We are pleased to partner with Facebook on this pioneering work."
Will Collins, Facebook’s head of social casino partnerships, added: "Given the popularity of sports betting in the
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