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Crispin Porter & Bogusky London’s final campaign for Paddy Power promotes the bookmaker’s horse-racing offers. It may not be a vintage example, but it is true to the style that made the work famous. There are 11 ads, which all begin with a punter contacting Paddy Power through social media. The brand then responds in its usual irreverent tone and with hyperbolic imagery – a cathedral-sized horse is used to make a point about big prices, for instance. It was created by Senhor Ricardo and Tom Zeller, and directed by Chris Bristow through Munky.