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Paddy Power has released the latest instalment of its "we hear you" campaign by Crispin Porter & Bogusky. The ad, available on the bookmaker’s YouTube channel, is designed to drum up excitement about the relegation battle in the Premier League. In the spot, a puppet version of Kim Jong-un, the leader of North Korea, announces that he has purchased Sunderland FC because of his admiration for their manager, Paolo Di Canio, who has been criticised for his alleged fascist sympathies. It was created by Christen Brestrup and Bertie Scrase, and directed by Messrs through Passion Raw.