LONDON (Brand Republic) – News and information provider the Press Association is understood to have put its 50% stake in online sporting and betting site Sportinglife.com up for sale.
The news comes as competition for sports rights increases, with more rights being bundled together in order to fetch a higher price. Analysts have hinted that the website could benefit more from investment from a broadcaster.
PA is 70%-owned by United Business Media, Trinity Mirror, Associated Newspapers and News International. These investors are believed to be unwilling to fund the development of Sportinglife.com outside the UK.
Trinity Mirror, which owns the other 50% of Sportinglife.com, is said to be keeping an open mind about its stake in the sports and betting site. The publisher is expected to make a decision on whether to sell its stake once a buyer has emerged for PA’s 50%, according to a report in The Independent.
www.sportinglife.com
www.pressassociation.press.net