Procter & Gamble and pub trade site ThePublican.com are linking up
to run a promotion aimed at enticing trade users to P&G's professional
range of cleaning products.
A microsite featuring P&G's Flash brand will be accessible via the pub
trade site. Publicans who register on the microsite can then enter the
Flash Pubforce promotion online.
A limited number of free kitchen make-overs in pubs will be up for
grabs, as well as a free supply of Professional Flash products.
Michael Inpong, product manager for Professional Flash, said that it
wanted to remind the targeted pub audience that hygiene is key to their
reputation.
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