P&G brings in Canyon for Sassoon customer experience

Proctor and Gamble (P&G) has joined forces with live communication agency Canyon to deliver a VIP customer trip for Sassoon Professional.

P&G brings in Canyon for Sassoon customer experience
P&G brings in Canyon for Sassoon customer experience

The three-day event will be held in London in mid-October and will provide an opportunity for customers and leading stylists from across Europe to meet and share ideas.

As part of the trip, guests will enjoy a visit to premier hairdressing event, Salon International (13-15 October), as well as an intimate dinner and catwalk show.

The experience has been designed to give Sassoon Professional’s VIP audience an exclusive insight into the brand and upcoming trends and products.

Jonathan Boyne, managing director of Canyon, said: "We’re proud to be working with one of the most renowned hair and beauty brands in the world. P&G chose Canyon because of our long experience in this market and our ability to build emotional links between brands and their customers around the world.

"This collaboration deepens our relationship with P&G and we look forward to growing this even further in the future."

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