The publication, called Oxfam Reports Live, aims to engage supporters and build awareness of how their money is used by the charity. It will feature programme updates, campaigning news, supporter offers and information on Oxfam's fundraising activities.
Oxfam will track how supporters navigate through the newsletter to enable it to personalise future emails to match their interests.
The newsletter has been developed by the newly launched social marketing agency Social Republic. The agency is a sister company of Agency Republic and specialises in charity, not-for-profit and commercial clients.
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