Oxfam reviewed its marketing account as it steps up its 'Be humankind' campaign. Incumbent Avenue A|Razorfish was part of the statutory review.
Cheeze scooped the business, which includes strategy, creative, media planning and buying, search marketing and online advertising.
Oxfam's newly-created digital communications team will work with the agency on digital direct response, online brand and message communications, and campaigning drives.
Oxfam began ramping up its online activity last autumn. It debuted a new format for an 'interactive' outdoor ad campaign driving people online. People were encouraged to upload their own advertising slogans to the campaign website. The best of these were shown on eight three-metre digital billboards in prime locations around London within 24 hours.
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