Orange has divided its advertising sales client services team into a client sales team and client development team. The main changes are taking place in the client development team, which Orange claims will now be able to offer media agencies and clients more creative and editorial services.
Orange said that the client development team will be focussed on developing sponsorship opportunities on Orange.co.uk and creating tailored campaign sites for advertisers. The company said that it will offer every client an in-house journalist to help create advertorial content. Orange said that it will appoint a dedicated account manager from the client sales team to every direct client.
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