The Snapshot competion is open to anyone with an MMS enabled phone on any one of the major UK networks. Participants are asked to snap a photo based on a theme -- such as "the best part of your day" -- and send it to 0797 445 7627.
The photos will then be published on the online . Visitors can browse other entries in the "inspire me" section, register for regular email updates alerting them to new challenges and the latest Snapshot news. A viral element enables people to forward images to their friends.
Users vote online for the best entries and the winners will pick up a prize from Red Letter Days.
Snapshot follows Orange's Expressionist campaign last year, which encouraged the public to send in pictures of facial expressions.
Alex Snape, the emarketing manager at Orange, said: "Expressionist was about getting the public to send their first photo message. Snapshot takes this to the next level -- it will awaken their creative spirit and get them using their camera in a more innovative way."
Mobile marketing agency Enpocket is responsible for the mobile delivery, with inbound photo messages served in real-time to the Snapshot website.
Agencies Fullsix and Poke are jointly responsible for creating the Snapshot site as well as the emails, banners and creative for the outbound MMS campaigns.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)
