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Orange has recruited Hollywood superstar Michael Madsen to take centre stage of its latest cinema advert. Celebrity duo Mr. Dresden (Brennan Brown) and his sidekick (Steve Furst), move out of the Orange Film Funding Boardroom and on to the film set for the first time. The spot is the latest in the four year 'film funding board' series, which reminds people to turn their phones off before the start of films in cinemas across the UK. Filming of Madsen's Orange funded film "The Phone Box Killer" is disrupted by the executives desire to feature mobile technology in the plotline of the film, claiming that phone boxes are so "nineteenth century". In true Orange style, the ad contains several references to Madsen's previous film outings including "Reservoir Dogs".