Orange "The thread" by Publicis Conseil

Orange's global campaign uses the metaphor of a thread to show how the brand connects people in a complex digital world.

It aired for the first time during the World Cup final between France and Croatia. The TV ad was written by Christophe Paviot, art directed by Fabien Chiaffrino, and directed by Nico Perez Veiga through Iconoclast.  

Credits

Global brand director
Global brand advertising & activations director
Head of European advertising
Head of SSA advertising
Music brand manager
Global media manager
International advertising campaign manager
Executive creative director
Creative director
Artistic director (TVC, print, digital)
Copywriter (TVC, print, digital)
Artistic director (Instagram activation)
Copywriter (Instagram activation)
Agency producer (Prodigious)
Production company
Producer
Director
Line producer