Opodo, the online travel portal, has recruited Jenny Taylor from
low-cost airline Go as its UK country manager, overseeing all UK
marketing activity, as it prepares to launch here in the next few
weeks.
At Go, Taylor was internet sales and marketing manager, and was widely
credited with helping the company raise its web flight sales by 47%
within two years and relaunching the go-fly.com site across Europe.
Prior to Go, she was KLM UK's e-commerce manager.
Go is not seeking a successor for Taylor. Most of her responsibilities
will now be assumed by business internet manager Cathy Gibbons.
Opodo launched its German operation at Opodo.de last month, and will
roll out in the UK later this month.
According to marketing director Nicolas de Santis, a multi-million-pound
online campaign promoting Opodo as a provider of low-cost airfares will
kick off just prior to the UK launch, followed by an offline campaign in
the spring.
The company hired new media agency Outrider to handle its digital
development and marketing in November (Marketing, November 15). It
appointed Leagas Delaney and Carat as its advertising and media agencies
last summer.
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