The magazine has just appointed Sonic Marketing to handle its online sales. Sonic also works for clients including Dotmusic, Robbie Williams and MyKindaPlace.
differs from other online magazines in that it seeks to retain the same layout as a print magazine, with the "reader" turning pages rather than scrolling through an article or clicking on links.
The magazine carries some advertising at present, but this has been given away to demonstrate the different ways ads can be used in the title. The current issue features ads from the German beer brand Becks, which has a double-page spread and the back cover of the magazine; Lee Jeans; and Adidas..
The magazine features no pop-ups nor banners, and the ads that do appear take the format of traditional print magazines ads running opposite or alongside editorial.
Fmagazine was first concieved of by publisher Luca Bosurgi and editor Chrissie Adams, who came up with the concept in 1998. However, it was only when broadband started to become widespread in Europe that the magazine was launched last year.
It describes itself as the "urban online magazine", and claims to have a following among the cognoscenti of the art, music and fashion worlds. It is designed as an evolving issue, with new content being added, rather than new editions being uploaded on a regular basis.
As well as editorial on music and arts, readers can download music to play while they read the magazine.
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